Beschreibung
Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has failed to perform successfully in certain markets, and you will grasp the fatal mistakes that leads to its failure. Ultimately, the reader of this book will understand the influence of culture on international business
Produktsicherheitsverordnung
Hersteller:
BoD - Books on Demand
info@bod.de
In de Tarpen 42
DE 22848 Norderstedt
Autorenportrait
Msc holder in International Business From Coventry University, and a BA of Economics and management from Fes university.
