This workbook offers a new and systematic approach about how to engage and excel in the practice of Business Design Innovation. Here are seven questions you can use to check whether this book will offer value to you: Are you striving to create orientation for your team? Do you see a need to understand the developments of volatility, uncertainty, complexity and ambiguity in your business environment? Are you challenged by innovative competitors threatening your strategic position? Do you feel the need to create tangible advantages for your customers in order to win the competitive game? Are you trying to do your best to engage people inside and outside your company? Are you searching for a smart way of implementing your business concepts? Do you intent to set up a targeted navigation system for your journey toward success? If your answer to one of these questions is "yes", this book is for you.

Prof. Dr. Robert G. Wittmann, born in 1962, is Professor for Entrepreneurhips and Innovation Management at the Technische Hochschule Ingolstadt (THI) and managing partner of add|venture consulting GmbH in Augsburg. As a consultant he has been involved in the development and implementation of Business Designs in a large number of projects for companies such as Audi AG, Metro AG, Siemens AG, Thyssen-Krupp AG as well as for non-profit-organizations, governmental institutions and organizations in the field of science. He is also active as a coach for companies during their startup and growth phases and promotes the ongoing creation of an entrepreneurship network in the Greater Munich Area along with partners from the worlds of science and business.