Project Report from the year 2017 in the subject Business economics - Miscellaneous, grade: 1,3, language: English, abstract: The present work introduces the company Rosense, which produces rosewater for the purpose of beauty and skincare. The first part is about theoretical aspects of pricing, in which key words are explained and described. This is followed by the methodology with the main focus on the break-even analysis as well as pricing structure. During the practical part of the work the company's profile is presented in which the legal form of the organization, economic activity as well as the product group are discussed. This is followed by a brief description about the focused product and its operating industry market, where the industry and market type, business competitors and their market shares are identified. The company's goals of pricing in connection with the analysis of the factors that influence price decisions, the BtoB price under EXW conditions and BtoC/selling price for a customer/end-user of the product are calculated in the following chapter. Finding a break-even point using a break-even method is being explained in the fifth chapter. The work will be finalized with existing or possible company's pricing strategies for e.g. discounts or pricing features in the sixth chapter as well as a conclusion, in which future perspectives are cited and evaluated.

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