Globalization has taken its toll. More or less everything and every place is now within our reach. Due to this, developing a strong point of difference is extremely important for survival in todays environment. This evolution has brought in the concepts of Nation and Place branding. Now a days different cities, regions, as well as nations have started to compete with each other in order to prove themselves to be more attractive to the prospective customer than as to what is being provided or promised by their competitors. Application of these concepts is vital for countries to ensure their economic stability and progression. This means that such nations have to utilize minimum resources to develop effective brands. In this book, we will be studying these concepts and their application on Sialkot, Pakistan.

Hersteller:
BoD - Books on Demand
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DE 22848 Norderstedt

Bilal Shahid has an MBA in marketing from Bahria University Islamabad. He is interested in working in the services sector and is currently working in the telecom industry in Pakistan.