Bibliografische Daten
ISBN/EAN: 9783428155798
Sprache: Deutsch
Umfang: XLII, 1018 S., 122 s/w Illustr., 122 Illustr., I:
Format (T/L/B): 5.5 x 23.2 x 16 cm
Einband: kartoniertes Buch
Beschreibung
The 'Handbuch Vertrieb' is one of its kind in the German-speaking area. The author, who is an expert in management as well as in academics, presents the conceptional framework for sales, sales concept and controlling, sales channel design, specialization in sales policy and implementation of sales. The contents are subdivided, and supplemented by 122 charts, extensive references and a glossary of sales terms.
Produktsicherheitsverordnung
Hersteller:
Duncker & Humblot GmbH
Anne Fiedler
info@duncker-humblot.de
Carl-Heinrich-Becker-Weg 9
DE 12165 Berlin
