This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within the apparel industry, covering topics such as sourcing sustainable materials, transparency in the supply chain, and innovative manufacturing processes. It also addresses the challenges and opportunities retailers face in balancing sustainability with fashion trends, ensuring compliance with environmental and labor standards, and leveraging new technologies and consumer preferences to drive growth and sustainability.

Dr. Subramanian Senthilkannan Muthu is currently the Chief Sustainability Officer at Green Story Inc, Canada, based out of Hong Kong. He earned his PhD from The Hong Kong Polytechnic University, and is a renowned expert in the areas of Environmental Sustainability in Textiles & Clothing Supply Chain, Product Life Cycle Assessment (LCA) and Product Carbon Footprint Assessment (PCF) in various industrial sectors. He has five years of industrial experience in textile manufacturing, research and development and textile testing and over a decade's of experience in life cycle assessment (LCA), carbon and ecological footprints assessment of various consumer products. He has published more than 100 research publications, written numerous book chapters and authored/edited over 170 books in the areas of Carbon Footprint, Recycling, Environmental Assessment, Life Cycle Assessment and Environmental Sustainability.