Beschreibung
This book explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Is behavioural economics a scientific revolution, or just a scientific form of marketing?
Produktsicherheitsverordnung
Hersteller:
Faber and Faber Ltd.
bridgetl@faber.co.uk
74-77 Great Russell Street
GB LONDON WC1B 3DA
Importeur:
Petersen Buchimport GmbH
Vertrieb
gpsr@petersen-buchimport.com
Weidestraße 122 a
DE 22083 Hamburg
