Transforming data into revenue generating strategies and actions Organizations are swamped with data--collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way. This book shows you how to use your data to: * Monetize your data to drive revenue and cut costs * Connect your data to decisions that drive action and deliver value * Develop analytic tools to guide managers up and down the ladder to better decisions Turning data into action is key; data can be a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. From multinational corporations to single-owner small businesses, companies of every size and structure stand to benefit from these tools, methods, and techniques; Monetizing your Data walks you through the translation and transformation to help you leverage your data into value creating strategies.

Hersteller:
Wiley-VCH GmbH
product_safety@wiley.com
Boschstr. 12
DE 69469 Weinheim

Andrew Roman Wells is the CEO of Aspirent, a management consulting firm focused on analytics. He has extensive experience building Analytical Solutions for a wide range of companies, from Fortune 500s to small non-profits. Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies. He has been building analytical solutions for over 25 years and is excited to share these practical methods, tools, and techniques with a wider audience. In addition to his role as an executive, Andrew is a hands-on consultant, which he has been since his early days building reporting solutions as a consultant at Ernst & Young. He refined his craft in Silicon Valley working for two successful startups focused on customer analytics and the use of predictive methods to drive performance. Andrew has also held executive roles in industry as Director of Business Intelligence at Capital One where he helped drive several patented analytical innovations. From consulting, to startup companies, to being in industry, Andrew has had a wide variety of experience in driving growth through analytics. He has built solutions for a wide variety of industries and companies including The Coca-Cola Company, IHG, The Home Depot, Capital One, Wells Fargo, HP, Time Warner, Merrill Lynch, Applied Materials, and many others. Andrew lives in Atlanta with his wife, Suzannah, and he enjoys photography, running, and international travel. He is a co-owner at Michael Andrews Bespoke. Andrew earned a Bachelor's degree in Business Administration with a focus on Finance and Management Information Systems from the University of Georgia. Kathy Williams Chiang is an established Business Analytics practitioner with expertise in guided analytics, analytic data mart development and business planning. Prior to her current position as VP, Business Insights, at Wunderman Data Management, Ms Chiang consulted with Aspirent on numerous analytic projects for several multi-national clients including IHG, Coca Cola among others. She has also worked for multi-national corporations including Telecommunications Systems of Trinidad and Tobago, Acuity Brands Lighting, BellSouth International and Portman Overseas. MS Chiang is experienced in designing and developing Analytic tools and management dashboards that inform, matter and drive action. She is highly skilled in data exploration, analysis, visualization and presentation and has developed solutions in Telecom, Hospitality and Consumer Products industries covering customer experience, marketing campaigns, revenue management and web analytics. Ms. Chiang, a native of New Orleans, holds a Bachelor of Science degree in chemistry, summa cum laude with University honors (4.0), from Louisiana State University, as well as a MBA from Tulane University and is a member of Phi Beta Kappa and Mensa. Among the first wave of Americans to enter China following normalization of relations, Ms Chiang lived in northeast China under challenging conditions for two years teaching English, learning Mandarin Chinese and traveling extensively throughout China. Over her career, she has worked in the United States, Caribbean, UK, Latin America, and China.

Leseprobe