InhaltsangabeAcknowledgements 1.Critical Marketing: A Limit Attitude,Mark Tadajewski and Douglas Brownlie 2.Rethinking the Development of Marketing, Mark Tadajewski and Douglas Brownlie 3.Prejudice Versus Marketing: An Examination of Some Historical Sources, Donald F. Dixon 4.Early Development of the Philosophy of Marketing Thought, D.G. Brian Jones and D.D. Monieson 5.Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective, Donald F. Dixon 6.Critical Reflections on Consumer Research, Mark Tadajewski and Douglas Brownlie 7.Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research, Mark Tadajewski 8.Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten, Elizabeth Hirschman 9.Ethnopsychology: A Return to Reason in Consumer Behaviour, John O'Shaughnessy 10.Marketing and Society, Mark Tadajewski and Douglas Brownlie 11.Marketing, the Consumer Society and Hedonism, John O'Shaughnessy and Nicholas J. O'Shaughnessy 12.Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide, Terrence H. Witkowski 13.On Negotiating the Market, Mark Tadajewski and Douglas Brownlie 14.Sustainable Marketing, Ynte K. van Dam and Paul A.C. Apeldoorn 15.An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life, Susan Dobscha and Julie L. Ozanne 16. Past Postmodernism? Mark Tadajewski and Douglas Brownlie 17.Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection, Stephen J. Gould 18.The Function of Cultural Studies in Marketing: A New Administrative Science? Adam Arvidsson 19.Thinking Through Theory: Materialising the Oppositional Imagination, Pauline Maclaran and Lorna Stevens 20.Postcolonialism and Marketing, Gavin Jack Index

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Acknowledgements 1.Critical Marketing: A Limit Attitude,Mark Tadajewski and Douglas Brownlie 2.Rethinking the Development of Marketing, Mark Tadajewski and Douglas Brownlie 3.Prejudice Versus Marketing: An Examination of Some Historical Sources, Donald F. Dixon 4.Early Development of the Philosophy of Marketing Thought, D.G. Brian Jones and D.D. Monieson 5.Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective, Donald F. Dixon 6.Critical Reflections on Consumer Research, Mark Tadajewski and Douglas Brownlie 7.Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research, Mark Tadajewski 8.Evolution, Biology and Consumer Research: What Darwin Knew that We''ve Forgotten, Elizabeth Hirschman 9.Ethnopsychology: A Return to Reason in Consumer Behaviour, John O''Shaughnessy 10.Marketing and Society, Mark Tadajewski and Douglas Brownlie 11.Marketing, the Consumer Society and Hedonism, John O''Shaughnessy and Nicholas J. O''Shaughnessy 12.Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide, Terrence H. Witkowski 13.On Negotiating the Market, Mark Tadajewski and Douglas Brownlie 14.Sustainable Marketing, Ynte K. van Dam and Paul A.C. Apeldoorn 15.An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life, Susan Dobscha and Julie L. Ozanne 16. Past Postmodernism? Mark Tadajewski and Douglas Brownlie 17.Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection, Stephen J. Gould 18.The Function of Cultural Studies in Marketing: A New Administrative Science? Adam Arvidsson 19.Thinking Through Theory: Materialising the Oppositional Imagination, Pauline Maclaran and Lorna Stevens 20.Postcolonialism and Marketing, Gavin Jack Index