Beschreibung
Ariely untersucht unser Verhalten in der Arbeitswelt und in Beziehungen. Sein Befund: Wir meinen zwar, Alltagssituationen vernünftig einschätzen zu können, doch tatsächlich lassen wir uns oft von unseren Instinkten und Gefühlen leiten. Dan Ariely offers a take on the irrational decisions that influence our lives and our workplace experiences. For anyone interested in marketing this is unmissable reading.
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Autorenportrait
New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT¿s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radiös Marketplace. He lives in Durham, North Carolina, with his wife and two children.
